As a signal of intent, we have chosen two of the UK's most popular and talented celebrity chefs,
James Martin and
Rachel Allen, to headline food. Alongside James and Rachel, local chefs will also be featured demonstrating and discussing regional, national and international food trends.
Food and Drink Pavilion
This new specialist pavilion incorporates a variety of food producers along with a Food Court offering a range of foods including regional, national and international.
NEW location in the marquee that links Wye and Avon Hall off row 2.
Get Going, Get Growing
For the novice gardener who wants to get started!
Get going, get growing is a new feature for 2014 dedicated to sundries and features associated with growing your own plants and vegetables.
With friendly and informative workshops and specialist exhibitors all in one area, the green fingered experts are on hand to demystify the whole process. This is a hub for practical advice!
Workshops and demonstrations include sowing seeds, pricking out, potting on, making a hanging basket, planting up a pot of herbs, composting and much more!
Workshops to be run by Chris Collins, Blue Peter Gardener, Paul Jupp, Nova Flore and Roy Walker from 3 Shires Garden Centre, Richard Fishbourne, Bugs and Beasties and Mike Smith with Rod Wells of Gloucestershire Federation of Garden Societies.
Grow and Taste
Artisan food producers and specialists nurseries create a haven in the heart of the festival. Where our vision of gardening and food are combined and drawn together with a demonstration kitchen in the Severn Hall.
Village Green with Celebrity Theatre
The Village Green leads into the Show Gardens and Celebrity Theatre, home to our high profile guests. Featuring live music, classic cars, street food, picnic area and vintage car display.
At the heart of the Show Gardens,
James Martin,
Carol Klein and other celebrity gardeners and chefs will be entertaining throughout the festival.
Plant Villages
A haven for plant lovers.
Top nurseries present stylish mini garden displays with their products. Gardeners love to browse here and seek advice and inspiration to their hearts' content.
Malvern Parade
Premium quality, non- horticultural or food shopping is located in Malvern Parade located in a prime site opposite the Malvern Floral Marquee. The place to find special treats and stylish gifts that are not found on the high street.